Influencing Skills Masterclasses, facilitated by Sarah Cruise.
Strategic Influence and Persuasion
The act of persuading and influencing is complex and goes way beyond personal impact and communication. Some outcomes such as: influencing the adoption of new ideas, modifying behaviours, or changing preconceptions attitudes or opinions; require a longer-term strategic approach to ensure success. This masterclass examines these complexities and provides ideas and techniques for planning an effective persuasive campaign.