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Affect Real Change in Your Community to Tackle Inequalities – A Behavioural Science Approach


Session 2.  Equally healthy – leading with compassion to reduce health inequalities in your community

Having whet your appetite for Population Health Management, this webinar builds on the first session to delve into the question of how we can affect real and lasting change in our communities.

We will be taking a different route into the perennial challenges of health inequalities and population health by exploring lived experiences from your population in advance of the session to reflect on the realities of ‘health inequalities’ in human terms and how you could usefully help, sharing thoughts with other participants.  Where possible, we’d love it if you would bring a real change you’d like to see in your community – then you can leave the session with an actionable action plan.  Don’t worry if you have yet to settle on one, you can still enjoy learning how to have better conversations with communities using psychology.

On the workshop, we share behavioural insights tools from social psychology and use a systemic lens to consider the impact of exclusion, from digital skills to those excluded from equal health due to their socio-economic or ethnic background, culture or education; resulting in communities who live shorter lives, with more pain and higher incidence of chronic conditions.

We will explore how to have different conversations with your community, and how you might use psychology to influence a mindset shift around health inequalities.

You will learn about the neuroscience of compassion – when and how it can shut down; and how to ensure that compassion and inclusion are woven into your leadership and any decisions about citizens when designing primary care pathways.

Figuring out how to create inclusive, equally healthy communities might not be a comfortable process, but if you are joining this session, we suspect you know the uncomfortable truth already. Health inequalities are unfair – and it is time to act; time to really collaborate across the system – and to have conversations with our citizens about their part to play in leading healthier lives.

At the end of these two webinars, participants will have:

  1. A solid understanding of Population Health Management and how important it is as a concept to address inequalities.
  2. An insight into the some of the behaviour science techniques that can help to make change project more successful
  3. Fresh idea and renewed confidence to tackle inequalities in their own communities in collaboration with others.

This session will be facilitated by Carter Corson, a firm of specialist business psychologists, who have been working with health systems for over 20 years to better understand how people and organisations behave.

Please ensure you also book onto the 1st Webinar in this series. The booking links for this can be found here

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